Google Play Music integrates Shazam for a better experience.Were you ever in the situation when you Shazamed a song and after that you were told that you cannot really listen to it right now. Shazam has made life extremely convenient for the Android users. The app is integrated in the Alphabet Inc.’s Google Play Music streaming facility allowing the users to stream or make a purchase of their Shazam tracks. Moreover, the users can also establish their own radio station on the basis of the songs they have listened to on Shazam.
Other tech giants need to be thanked for coming up with streaming services; it is prominent that the music streaming platforms are immensely popular now. Thus the efforts made by search engine giant will prove fruitful in the long run since by integrating its platform with Shazam will be very convenient for the masses who wish to add up the tracks on their playlist. Moreover, Shazam is becoming excessively popular thus the collaboration will prove beneficial anyway.
Greg Glenday, the chief revenue officer at Shazam made a claim that via the music hub of Google, the integration of the application with the services of the tech giant will allow the users to get access to a mass music library by making a few click additionally. A tab will pop every time a song is Shazamed offering a wide range of Google Play Music features like stream, buy and radio stations.
By coming up with this radio station, it seems like Google has plotted an scheme of offering consumers with an alternative for radio stations. By curating the playlist as per the music choice of a user and by analyzing this search record, the company will come up with music tracks that might attract the music taste of the consumer.
Other than that, the company has also made a great offer to the Shazam users to experience the functionalities of Google Play Music for as low as $1. This will push the Android users to at least experiment with the service once. If they do once, then the intriguing features of the app is likely to hook them to the platform for long. Moreover, the subscription will be for a period of three months which will allow users to get comfortable with the functionalities of this platform while they unlock YouTube Red. By coming up with this, the strategy deployed by users is rather strategic and also gives an ad free experience.
Shazam is one of its kind app which is not only a standalone app but is integrated into other music services as well. These music services include Spotify and Pandora that are currently leading the audio streaming domain. But the Google Play Music offer is directed only towards the Android users. Analysts believe that this can help Google's app for music to get the necessary promotional push it requires at the moment to compete against the market rival i.e. Apple Inc.'s music service known as Apple Music and its 11 million users
Other tech giants need to be thanked for coming up with streaming services; it is prominent that the music streaming platforms are immensely popular now. Thus the efforts made by search engine giant will prove fruitful in the long run since by integrating its platform with Shazam will be very convenient for the masses who wish to add up the tracks on their playlist. Moreover, Shazam is becoming excessively popular thus the collaboration will prove beneficial anyway.
Greg Glenday, the chief revenue officer at Shazam made a claim that via the music hub of Google, the integration of the application with the services of the tech giant will allow the users to get access to a mass music library by making a few click additionally. A tab will pop every time a song is Shazamed offering a wide range of Google Play Music features like stream, buy and radio stations.
By coming up with this radio station, it seems like Google has plotted an scheme of offering consumers with an alternative for radio stations. By curating the playlist as per the music choice of a user and by analyzing this search record, the company will come up with music tracks that might attract the music taste of the consumer.
Other than that, the company has also made a great offer to the Shazam users to experience the functionalities of Google Play Music for as low as $1. This will push the Android users to at least experiment with the service once. If they do once, then the intriguing features of the app is likely to hook them to the platform for long. Moreover, the subscription will be for a period of three months which will allow users to get comfortable with the functionalities of this platform while they unlock YouTube Red. By coming up with this, the strategy deployed by users is rather strategic and also gives an ad free experience.
Shazam is one of its kind app which is not only a standalone app but is integrated into other music services as well. These music services include Spotify and Pandora that are currently leading the audio streaming domain. But the Google Play Music offer is directed only towards the Android users. Analysts believe that this can help Google's app for music to get the necessary promotional push it requires at the moment to compete against the market rival i.e. Apple Inc.'s music service known as Apple Music and its 11 million users