Amazon new monthly Prime program will not only target TV viewers but online shoppers as well.After the announcement of starting a monthly subscription plan of its Prime Video streaming service, Amazon Inc. has brought itself right back in the race in the market. The company previously offered its on-demand video streaming service in a bundled subscription of the Prime membership for $99 a year.
Last month, the uncrowned king of the streaming industry ‘Netflix’ announced about its price hike and more than 75% of its customer base would be affected with the increased price. Hence, the online retailer reacted fast enough to capitalize on the lost customers.
Now that Amazon Prime has launched its video streaming platform as a standalone product for $8.99 and $10.99 with free two-day shipping. The $10.99 plan, in short, is a monthly version of the Prime program. Irrespective, the monthly version will now allow Amazon to directly compete with Netflix.
Many Netflix customers might not renew their subscriptions in a couple of days when their current account expires due to the price hike. These customers were grandfathered at a lower rate two years ago and till now they were paying $7.99 for the standard streaming plan.
Things will change now and this means that the competition in the streaming market is wide open. The grandfathered customers showed discontent on this news and said that the price hike do not justify the content they are being offered by Netflix. To agree with this statement, CNBC wrote in a statement that Prime Video service now has more titles than Netflix and it is receiving positive reviews and ratings from the customers as well.
Since Amazon’s announcement, one of the most debated questions for the streaming customers is that whether they should renew their Netflix subscriptions or switch on to the Prime video service from next month. At this moment, the online retailer wins the battle on two important aspects that are price and content.
According to several sources, Amazon is offering a better library than Netflix and that too at a lower price. Netflix’s standard streaming plan is now priced at $9.99 whereas Amazon Prime Video is $8.99 per month for video streaming platform only and $10.99 if someone wants to shop as well.
Overall, Amazon’s monthly subscription seems to be a better deal. Customers who like to shop at the holiday festival season such as Christmas, Black Friday, and Cyber Monday etc. will love the $10.99 subscription plan, as they would get free two day shipping for a month at an affordable price. Not all customers can afford splashing out $99 a year just to avail the shopping and video service.
To be precise, the Seattle based firm will test Netflix up to its limits when the price hikes and the monthly program kicks in next month.
Last month, the uncrowned king of the streaming industry ‘Netflix’ announced about its price hike and more than 75% of its customer base would be affected with the increased price. Hence, the online retailer reacted fast enough to capitalize on the lost customers.
Now that Amazon Prime has launched its video streaming platform as a standalone product for $8.99 and $10.99 with free two-day shipping. The $10.99 plan, in short, is a monthly version of the Prime program. Irrespective, the monthly version will now allow Amazon to directly compete with Netflix.
Many Netflix customers might not renew their subscriptions in a couple of days when their current account expires due to the price hike. These customers were grandfathered at a lower rate two years ago and till now they were paying $7.99 for the standard streaming plan.
Things will change now and this means that the competition in the streaming market is wide open. The grandfathered customers showed discontent on this news and said that the price hike do not justify the content they are being offered by Netflix. To agree with this statement, CNBC wrote in a statement that Prime Video service now has more titles than Netflix and it is receiving positive reviews and ratings from the customers as well.
Since Amazon’s announcement, one of the most debated questions for the streaming customers is that whether they should renew their Netflix subscriptions or switch on to the Prime video service from next month. At this moment, the online retailer wins the battle on two important aspects that are price and content.
According to several sources, Amazon is offering a better library than Netflix and that too at a lower price. Netflix’s standard streaming plan is now priced at $9.99 whereas Amazon Prime Video is $8.99 per month for video streaming platform only and $10.99 if someone wants to shop as well.
Overall, Amazon’s monthly subscription seems to be a better deal. Customers who like to shop at the holiday festival season such as Christmas, Black Friday, and Cyber Monday etc. will love the $10.99 subscription plan, as they would get free two day shipping for a month at an affordable price. Not all customers can afford splashing out $99 a year just to avail the shopping and video service.
To be precise, the Seattle based firm will test Netflix up to its limits when the price hikes and the monthly program kicks in next month.